IN THIS ISSUE:
A. Feature:
To Restaurant Owners: How to Get Repeat Customers
B. Event Highlights:
Upcoming Wine Tasting Dinners and Seminars
C. Wine Elite Philosophy:
The Inflation of Wine Scores
This is
Sommelier Insight, the Wine Elite's update for wine aficionados, meetings & event professionals, as well as restaurant managers.
Each month, we deliver event ideas, a schedule of upcoming wine appreciation workshops, and objective information on wine from the perspective of independent sommeliers.
We are Your Central Resource for Corporate & Private Wine Tasting Events, Wine Education and Nationwide Sommelier Expertise.
www.WineElite.org
You can reach us anytime by writing to [email protected]
and 310 467 5582.
A. How Clever Restaurants Build Customer Loyalty
Great Taste Magazine publishes a monthly column with our Sommelier Perspective.
Click on the following article preview to read the whole column, and find out how the best restaurants use wine as a tool of building a base of repeat dining guests:

(click above photo to open complete article)
B. Upcoming Public Wine Tastings in Southern California
The Wine Elite Society hosts an ongoing series of sommelier-guided wine tasting dinners for the public, often in our signature blind-tasting format.
Email for info and reservations.
-- Wine Elite Society public tastings in
Orange County and
San Diego.
Sign up for these groups if you live in the area, and join dinners that include the greatest wines of the world.
You will also connect with many good people in our tastings.
C. Wine Elite Philosophy: Are Wine Scores Inflated?
Wine Elite educator and writer Dr. Dwight Furrow unleashes his latest findings on today's meaning of wine scores. Here's the introduction, but read the unabridged report at
Edible Arts:
"Complaints about the 100-pt. rating system for wine are ubiquitous in the blogosphere and I’ve commented on it myself. But beating a dead horse is a vastly under-rated activity. Beating a live horse after all would be cruel; and if there were no dead horses around to beat, there would not be much to write about.
So the topic for today is whether score inflation is ruining the 100-pt. wine scoring system.
As reported by Wine Searcher:
The number of wines given a perfect 100 points by Robert Parker and his fellow Wine Advocate critics stands at more than 500, and the list is growing with exponential speed.
Wine Searcher features a list of the 511 commercially available wines that have been awarded 100 “Parker points” and it makes interesting reading."
Find out about Dwight's conclusions on the matter
here.
Overview of our Resources for Your Use:
Catalog for Corporate Wine Tasting Events
Catalog of Wine Elite Programs for Restaurants
Topic Suggestions for Private Events
Private Wine Event Checklist
Whiskey Tasting Tips
GrapeRadio Interview
Speaker Profile at GigMasters
Public Speaker Program on Wine One-Sheet
Wine Elite Corporate Event Video
Essential Wine Tips 2pager
Special Events Idea One-Sheet
Program Brochure for Team Building Events
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