IN THIS ISSUE:
A. Feature:
Wine Knowledge Creates Happiness
B. Event Highlights:
Upcoming Wine Tasting Dinners and Seminars
C. Wine Elite Philosophy:
Beer Advice for Summer
This is
Sommelier Insight, the Wine Elite's update for wine aficionados, meetings & event professionals, as well as restaurant managers.
Each month, we deliver event ideas, a schedule of upcoming wine appreciation workshops, and objective information on wine from the perspective of independent sommeliers.
We are Your Central Resource for Private Wine Tasting Events, Wine Education and Sommelier Expertise.
We also have experts for whiskey, beer, cigars, honey, chocolate, cheese, tequila, etc. The largest share of our repeat clients are Fortune 500 companies -- we just added 4 more this June.
www.WineElite.org
You can reach us anytime by writing to [email protected] and 310 467 5582.
A. Wine Knowledge Creates Happiness and Leads to Good Business
We recently received a lot press requests for interviews. Why is that?
Learning about wine is currently one of the greatest lifestyle trends. This development encompasses more than just wine, it has major implications for life overall:
People in America are finding out that subject knowledge actually facilitates higher degrees of enjoyment.
So speaks Wine Elite philosopher
Adam Edmonsond:
“The fullest degree of conscious appreciation is only enabled by the ability to consider each aspect and contextualize any new experience into a rich portfolio of past experiences. Our capacity to appreciate grows by reconciling earlier principles learned with new information collected.”
This is true not only for wine. Satisfaction and systematic knowledge often come together. Think of the difference between watching a World Cup game before and after learning the rules of soccer.
This recent article shows nicely how corporate meeting planners wisely offer the most attractive wine tasting formats to their colleague and client groups, to allow for such learning experience that opens the door to greater happiness:
Prevue Destination Experience Magazine: Productive Interaction Via Wine
B. Upcoming Public Wine Tastings in Southern California
The Wine Elite Society hosts an ongoing series of sommelier-guided wine tasting dinners for the public, often in our signature blind-tasting format.
Email for info and reservations.
-- Wine Elite Society public tastings in
Orange County and
San Diego.
Sign up for these groups if you live in the area, and join dinners that include the greatest wines of the world.
In this August we are also launching our
-- Certified Specialist of Wine Preparation Course & Exam
This class will meet at the beautiful Newport Dunes Resort, in Newport Beach, California. It starts on August 5th. Review and sign up for the
wine course here.
C. Wine Elite Philosophy: Beer Advice for Summer
Wine Elite's specialist for consumer communications, Erik Brown, has developed a secret expertise for beer over the years. Read here how he rolls out his urgent recommendations for summer beer analysis.
You can reach Erik at
[email protected]
"With summertime upon us, it is prime time to enjoy a crisp refreshing beer on a lazy afternoon. It is for this reason I suggest going beyond your normal circle of beer and try something new. Here in the states, the era of a few large breweries pumping out similar ales or lagers is over.
So, you may ask yourself, what type of beer should I be enjoying on this bright sunny day? You can immediately eliminate anything dark and spicy, such as stouts and porters. These are fantastic styles, but should be reserved for the winter when you need warmth. You should aim for a clean, light colored, easily drinkable beer that will complement the juicy bratwurst you have on the grill. It is for this reason I recommend styles such as Blondes, Pale Ales, Pilsners, and other types of Lagers.
Briefly, let me educate you on what characteristics you can experience from each of these types. Blondes are kin to the Pale Ale, yet are often extremely light in color (hence the name) and have a sweeter, malty flavor to them. Whereas the Pale Ale is darker; and its flavor heavily relies on the hops used, often Cascade hops. The Pilsner was created in what is now the Czech Republic, in the city of Plzen, where the variety derives it name. This beer is what most of American beer is based off of: a golden, high foaming, and light flavored brew. The Pilsner is a branch of the Lager family, a family that is the most widely available and consumed beer globally. This variety is often classified into two categories: light and dark. You want to explore the lighter varieties, which will give you that fresh and crisp taste you long for after a hot day.
Try a random Pilsner from an Old World Czech brewery, or a blonde from a relatively small microbrewery in the states; you may pleasantly surprise yourself. This is summer after all, a season full of adventure and travel. And even if you cannot participate in those activities, your palate can do so by tasting beers from around the world."
Overview of our Resources for Your Use:
Catalog for Corporate Wine Tasting Events
Catalog of Wine Elite Programs for Restaurants
Topic Suggestions for Private Events
Private Wine Event Checklist
Whiskey Tasting Tips
GrapeRadio Interview
Speaker Profile at GigMasters
Public Speaker Program on Wine One-Sheet
Wine Elite Corporate Event Video
Essential Wine Tips 2pager
Special Events Idea One-Sheet
Program Brochure for Team Building Events
June 2014 "Sommelier Insight Newsletter"
May 2014 "Sommelier Insight" Newsletter
April 2014 "Sommelier Insight" Newsletter
March 2014 "Sommelier Insight" Newsletter
February 2014 "Sommelier Insight" Newsletter
January 2014 "Sommelier Insight" Newsletter
December 2013 "Sommelier Insight" Newsletter
November 2013 "Sommelier Insight" Newsletter
October 2013 "Sommelier Insight" Newsletter
September 2013 "Sommelier Insight" Newsletter
August 2013 "Sommelier Insight" Newsletter